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This collection of back-end services will be available for free for Snap AR developers.Ĭreators who want to start working on a Lens for Snapchat start by downloading Lens Studio. Storage services aren’t available just yet but the company expects to launch them in the coming months. They do so by storing the assets that they’re going to load in the Lens in real time in our cloud,” Snap Head or AR Platform Partnerships Sophia Dominguez told TechCrunch’s Sarah Perez. “Storage services make it possible for developers to expand beyond 8 megabytes. Users can leave a Lens and pick up where they left off later. It can also act as a sort of memory card. Developers can store assets on Snap’s servers and load them up on demand. For instance, museums could leverage that to enable certain Lenses when you’re pointing your camera at a specific landmark.Īnd finally, there are storage services. Second, location-based services let developers anchor Lenses to places, starting with Central London. It lets you create an instance for a group of friends so that they can interact together at the same time within the same Lens. First, developers can take advantage of multiuser services. There are three components to Lens Cloud. As the name suggests, it’s a server-side component that will help developers build dynamic, multiplayer experiences. Today, the company is launching another component for its developer platform, Lens Cloud. “Already, more than 250,000 creators have built over 2.5 million Lenses that have been viewed over 5 trillion times,” Snap CEO Evan Spiegel said during the Snap Partner Summit keynote. It is becoming a rich augmented reality ecosystem. Some of them are funny, some of them are useful, some of them help you communicate in a whole new way. And the company has been building a huge “app store” of Lenses over the past few years. In Snap jargon, Lenses are essentially augmented reality apps that you can access in Snapchat. It has also built a powerful augmented reality developer platform called Snap AR - it spreads beyond Snapchat thanks to Camera Kit, an SDK solution that lets you integrate Snap’s camera capabilities in other apps. Snap isn’t just the company behind popular social app Snapchat.
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